Wow! Huge thanks to the entire Glamour team who made this awesome shoot happen! Always a treat for us to shoot together, this time in Napa! Much love to The Rhoads, Marina Munoz, Yiotis Panayiotou, Geoffrey Rodriguez, Ericka Verrett, Erica Blumenthal, Jane Keltner De Valle and more!
Lorenza Field Trip! 💞💞💞🗽🗽🗽⚡️⚡️⚡️ #lorenzamoments #lorenza #rosé
GOOD NEWS! We are so excited to be featured in Vogue Brazil! Obrigada to our friend Alline Cury! Beijos!!
OMG! Oprah!!! This is an absolute dream! We are humbled and amazed by our inclusion in the July O Magazine! Seriously?!?!? Thank you Oprah!
GOOD NEWS! We love C Magazine and are psyched to be featured in their Summer issue! Rosé time y’all!
Being a mother-daughter business, we take Mother’s Day very seriously! What a treat to be featured in Vogue.com’s gift guide! Thank you!
If you’ve been following our blog you might have noticed that we LOVE Free People! Over the past few years my friends there and I have been lucky to travel to faraway lands such as Vietnam and Brazil to shoot their amazing catalog. Our next adventure will be in my home town of Napa Valley for BOTTLE ROCKand you’re invited!! This brand new four-day music festival will be featuring a killer lineup right in the heart of food and wine country. It is no secret that Free People makes PERFECT festival-wear and as everyone knows May is the kick off to rosé season. Add the Black Keys! Kings of Leon! Edward Sharpe! And you are in for a treat. We are pleased to announce that Lorenza and Free People will have a VIP Lounge Tent at Bottle Rock! This means that you’ll be able to chill out, enjoy the cool Free People Vibe and sip some rosé with me, Melinda and the FP crew! Its going to be a ball so mark your calenders for May 9-12! Use our discount code (LORENZA) to sweeten the deal. Or better yet enter the Free People Giveaway and WIN two 4-day passes and a trip to Napa Valley! We love you and can’t WAIT for Bottle Rock!
@minzey and Lorenza rocking Joe’s Stone Crab!! (at Miami Beach)
Check out our interview in the new 7×7 Magazine!
Written by Allison McCarthy -August 29 2012
Doing dirty vineyard work may not top the bucket lists of most fashion models, but St. Helena native Michèle Ouellet is no ordinary glamazon. The bicoastal 24-year-old has posed for the pages of Nylon, Vanity Fair, and Glamour and starred in campaigns for Madewell and Michael Kors, but she says she’s still a “diehard Napa girl” who grew up in a family of wine industry pros. Now Ouellet is blending her high fashion career and her homegrown Napa roots to produce a singularly stylish wine.
Launched in 2008, Lorenza Rosé is the passion project of Ouellet and her mom, Melinda Kearney. What was originally devised as a scheme to keep mother and daughter close while Ouellet was busy working in New York, the wine became a labor of love. “I fly back to be here from harvest to bottling,” she says. Lorenza (also the model’s middle name) was styled after the dry, blush wines of Southern France. The Bandol-style rosé, blended from Rhone varietals sourced from farms in Lodi, is a trendsetter in a region saturated with Cabernet. The wine is already getting top billing on lists at restaurants such as Thomas Keller’s Bouchon in L.A. and Fleur de Lys in SF. In the December 2009 issue of Food & Wine, it was selected as a staff favorite. This past February, Lorenza made its Vogue magazine editorial debut.
If being backed by a beautiful model weren’t story enough, Lorenza Rosé’s label is also an exhibit for chic photography and art. “I work with a lot of different photographers, and this was an opportunity to showcase that [collaboration],” she says. Ouellet and her mother commission a fresh photo for each vintage—the 2011 label, depicting Ouellet in a vintage hat and motorcycle jacket, was a joint effort between L.A. artist Van Alpert (Ouellet’s boyfriend) and London-based photographer Viktor Vauthier. Ouellet says the limited-edition artwork inspires drinkers to keep the bottles long after the wine is gone.
Grapes are currently being harvested for Lorenza Rosé’s 2012 vintage. “It’s exciting but also nerve-wracking,” she says. “Unlike in fashion, there is no retouching in winemaking.” Look for it in April 2013.
Starting our night off right! @kissser and @soulrebelsista at Madame Geneva (Taken with Instagram at Madame Geneva)